MasterClass: Malala Teaches Creating Change

Meet Malala, the world’s youngest Nobel Peace Prize Laureate and girls’ education activist from Pakistan who has been fighting for children’s rights for more than a decade.

You don’t have to be a global icon to start advocating for causes you care about. Malala highlights small actions you can take that will contribute to your cause in impactful ways.

You know in your heart what you stand for—you just have to find it. Learn how Malala looks to both her heritage and her future aspirations to inform the values she holds true.

Malala shares the skills that have strengthened her advocacy work. Learn how to use talents you already have to gain more traction in your own advocacy. She also walks you through the four-stage framework she used to carry out her campaigns.

Malala talks with Lewis Iwu, her advocacy adviser and cofounder of Purpose Union, about the importance of research. They also teach you the Problem Tree exercise to get to the root of your problem—the first stage in Malala’s advocacy cycle.

In a follow-up conversation, Malala and Lewis expand on how you can set actionable goals, using the research you’ve done, with the SMART Goals exercise.

For the next stage of Malala’s advocacy cycle, she and Lewis break down what a strong strategy looks like and show you how to build an effective plan to carry out your mission using the Critical Path exercise.

In their final conversation, Malala and Lewis discuss the importance of a strong argument and why it’s necessary to have multiple arguments prepared for various audiences you may be addressing.

Malala is inspired by the voices of the past that have made change happen. Hear how speeches play an important role in her work and why you should always consider the audience receiving your message.

If you’re advocating for a cause that affects your community, you should reflect the views of your community. Malala shares ways to connect with those experiencing an issue firsthand and how a personal perspective can influence decision-makers.

Building up to the third stage of Malala’s advocacy cycle, meet Amika George as she and Malala talk about the #FreePeriods campaign that Amika led successfully. Learn how to get your mission moving through petitions, protests, and legislation.

Every action leads to impact—but you must think critically to assess the difference you’re making. Malala and Amika talk about the impact of the #FreePeriods campaign and what you need to consider when it comes to tracking your own progress.

In the final conversation with Amika, Malala discusses the collaborative partnerships and types of messages that Amika used to achieve her campaign goals.

Advocating on behalf of others is motivating work, but it’s still important to consider your own needs. Learn how Malala remains confident and deals with burnout, so that you can keep your advocacy work and personal life in a sustainable balance.

Peace is Malala’s ultimate goal, and hope is what keeps her going. She encourages you to be inspired about the future and keep going to make your advocacy dreams a reality—for yourself and for future generations.