Let It Kill You

Nora Vasconcellos moved from Pembroke, Massachusetts, to Southern California in pursuit of a career as a professional skateboarder. Though it was a tough transition—sharing a bed with her mom while adjusting to a new environment—her perseverance paid off. She connected with Welcome Skateboards at the brand's inception, marking the beginning of an extraordinary journey.

If you were a skateboarder in the early 2000s, chances are you grew up on Jon Miner’s work. The visionary behind iconic projects like This is Skateboarding, Kids in Emerica, Stay Gold, and more, Miner helped define a generation of skate videos. Skaters couldn’t get enough of his signature look and feel — raw, stylish, unforgettable.

Dr. Cliff Kapono is not your average surfer. A Native Hawaiian, professional wave rider, and molecular bioscientist, Cliff fuses science, culture, and a deep love for the ocean in ways no one else does. Director Ben McQueen travels to Hilo to uncover what drives Cliff’s mission, capturing powerful moments and reflections from legends like Gerry Lopez, Rob Machado, Tony Alva, and Arto Saari. The result is an intimate look at a man forging a unique path—both in the lab and out in the lineup.