Future Proof

The Crumbl cookie craze is not just another viral food trend, we’ve never seen one this big, or this calculated. Crumbl’s cookies have a hold on people’s emotions like very few food products ever have and we really don’t know where it goes from here.

We're baaaaaaack. ???? thanks for all the support y'all. The PROBLEM with CRUMBL Cookies: • The Problem with CRUMBL Cookies

Over the years we have seen shoe culture explode with the styles and categories of shoes increasing seemingly every year. Shoe designs are crazier and more eye-catching than ever, and they can do way more than shoes ever could before because of one thing: plastic.

Betterhelp is probably the most famous online therapy service in the world, but if you look up BetterHelp on YouTube you will find numerous videos exposing the company for their controversial past. And somehow, there’s still dozens of high profile content creators still being paid to promote this service here on YouTube. So why does everyone hate BetterHelp… and why are they still here despite everything?

Burrito now, pay later! What could possibly go wrong right? RIGHT? As the prevalence and popularity of these new financing schemes grows the more we have to think about what they actually mean for us as a society.

Labubu dolls are the latest viral collector trend on the internet, but the speed at which these things are being bought (and resold) is frankly crazy and very telling of the new collector culture emerging - one where virality trumps emotional connection.

In April 2023 Bud Light ran a paid campaign with trans content creator Dylan Mulvaney with the intention to bring a new kind of audience to the beer brand but the boycotts that ensued have affected the brand to this day...

It seems like with every new seasonal drink that Starbucks launches, there's a trending boycott against the company to go along with it - so how does Starbucks keep bouncing back time and time again?

How did Tesla go from being an environmentalist brand to a symbol of billionaire greed? How did we go from unilaterally supporting a progressive company to protesting, boycotting, and even vandalizing their products? And most importantly, will it even make a difference in the long run?

How is it possible that in a world of reusable water bottle hype and storage solution innovations we’re still putting stuff into our old canning jars? How is it possible that in a world of plastic, the objectively lighter, safer, and much tougher material, this glass vessel is still getting used? And more importantly... Is it destined to die?

Samotność jest produktem naszego współczesnego świata i czymś, co z czasem staje się coraz gorsze w naszym społeczeństwie. Ale jak do tego doszło? I co ważniejsze, w jaki sposób firmy zdołały skorzystać na coraz bardziej samotnym społeczeństwie?

Czekolada z Dubaju to jeden z tych trendów, które pozornie pojawiły się znikąd, ale w dobie ciasteczek Crumbl wszystko wydaje się możliwe. Od zawyżonych cen, przez szalone zakupy, po fałszywy marketing, który wykorzystuje strach przed przegapieniem okazji… oczywiście musieliśmy nagrać ten film!

Dziś kupowanie online nigdy nie było prostsze, ale TikTok Shop całkowicie odmienił sytuację. Teraz możesz przewijać i robić zakupy za pomocą zaledwie kilku kliknięć. Nie musisz podawać danych płatności, porównywać cen, ani nawet wychodzić z aplikacji. Co dalej?

Matcha jest dziś wszechobecna, nie tylko w postaci latte. Hasło „matcha” jest obecnie wyszukiwane w Google częściej niż kiedykolwiek wcześniej, co w rezultacie doprowadziło do gwałtownych wzrostów cen i niedoborów w Japonii. Pod wieloma względami nie przypomina to jednak trendów kulinarnych z przeszłości, ale pod pewnymi względami jest dokładnie takie samo...

Eksplozja aplikacji do zakładów sportowych na zawsze zmieniła sposób, w jaki ludzie tracą pieniądze. Ostatnio kultura hazardu powoli wkrada się również do wielu innych kategorii konsumentów, i wszyscy oni grają w ten sam, oparty na dopaminie, proces podejmowania decyzji, który obecnie uważamy za normalny, oparty na wysokim ryzyku i wysokiej nagrodzie. I nie wydaje się, żebyśmy byli w stanie to powstrzymać.

No, you’re not crazy, protein is suddenly everywhere these days. Protein-enriched products are popping up everywhere in grocery aisles and promoted like crazy online. This is a societal shift that is being promoted by the industrial food system to a degree we haven’t seen in a LONG time.

More than ever it feels like everything has to be a side hustle, or shared with as many people as possible to be even worth trying. And online there’s examples of thousands of people who are more capable of making and building and sharing their hobbies than you’ll ever be, so why even try. The truth is, hobbies aren’t really encouraged in our society in general unless you’re buying something or monetizing it in some way and it’s only getting worse.

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In the last few years we've seen YouTube change drastically, but nothing has been more apparent than when AI and private equity took hold of the platform and changed how we viewed content forever.

Smart glasses are becoming more and more popular these days and there’s a side to this technology that feels sinister. Is this just a tool for big tech companies to record, track and listen to us? Or even worse, a tool for us to covertly record and silently judge each other, in an age where we’re the most disconnected we’ve ever been?

Want to restore the planet’s ecosystems and see your impact in monthly videos? The first 100 people to join Planet Wild with my code LEVI10 will get the first month for free at: https://planetwild.com/r/levihildebra... If you want to get to know them better first, check out their project protecting ancient forests from illegal logging: https://planetwild.com/r/levihildebra...

Buy Now Pay Later is Getting Worse

Airbnb is probably one of the first and most famous tech startups of all time and they have fully run the course of the typical tech innovation gone bad. From entire developments built around the business model, to infamous stories of terrible guest experiences and absurd cleaning fees, to completely contactless entry that feels like a hotel but without the hospitality, it feels like it can't get any worse.

As we watch the world's most powerful economy shudder and creak, the system that relies on a population of people able to buy buy buy may be crumbling before our very eyes.

In 2025 we saw viral trends that broke the internet and, in every iteration, an increase in the intensity of our escapism through consumerism. This year we decided to tier rank them... and it's a wild ride.

BNPL is going to be a generation defining acronym. And what’s so brutal about this new fintech advancement, is that it seems very specifically targeted at those who can afford it the least.

We are seeing the creep of unnecessary technology into so many aspects of our lives nowadays, but it’s particularly blatant and annoying within the world of home appliances. But the worst part is, it's making it easier for companies to further track your consumer behavior, to build in planned obsolescence, and to sell more stuff that people don’t actually need.